Data privacy

We are very pleased about your interest in our platform. The management of Wirtschaftsförderung Erzgebirge GmbH attaches great importance to data protection. It is possible to use the websites of Wirtschaftsförderung Erzgebirge GmbH without providing any personal data. However, if a data subject/person concerned wishes to make use of special services offered by our company via our website, it may be necessary to process personal data. If it is necessary to process personal data and there is no legal basis for such processing, we generally obtain the consent of the data subject/person concerned.

The processing of personal data, for example the name, address, e-mail address or telephone number of a data subject/person concerned, is always carried out in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to Wirtschaftsförderung Erzgebirge GmbH. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data collected, used and processed by us. Furthermore, this data protection declaration informs affected persons about the rights to which they are entitled.

The Wirtschaftsförderung Erzgebirge GmbH, as the person responsible for processing, has implemented numerous technical and organizational measures in order to ensure that the personal data processed via this website is protected as completely as possible. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject/person concerned is free to transmit personal data to us by alternative means, such as by telephone.

1. Definitions of terms

The data protection declaration of the Wirtschaftsförderung Erzgebirge GmbH is based on the terms used by the European guideline and regulation authorities when the basic data protection regulation (Datenschutz-Grundverordnung/DS-GVO) was issued. Our data protection declaration should be easy to read and understand both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this data protection declaration:

a) Personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject/person concerned"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

(b) Data subject/Person concerned

Data subject/Person concerned means any identified or identifiable natural person whose personal data are processed by the controller.

(c) Processing

Processing is any operation or set of operations, performed with or without the aid of automated means, concerning personal data, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

e) Profiling

Profiling is any automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to the job performance, economic situation, health, personal preferences, interests, reliability, conduct, whereabouts or change of location of that natural person.

f) Pseudonymization

Pseudonymization is the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject/person concerned without the use of additional information, provided that this additional information is kept separately and is subject to technical and organizational measures that ensure that the personal data is not assigned to an identified or identifiable natural person.

g) Controller or data controller

Controller or data controller is the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union law or by the law of the Member States, the controller or the specific criteria for its designation may be provided for by Union law or by the law of the Member States.

(h) Processor

Processor is a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

i) Recipient

The recipient is a natural or legal person, authority, institution or other body to whom personal data is disclosed, whether or not it is a third party. However, public authorities which may receive personal data in the course of a specific investigative mission under Union or national law shall not be considered as recipients.

(j) Third party

A third party is a natural or legal person, public authority, agency or body other than the data subject/person concerned, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

k) Consent

Consent is any freely given, informed and unequivocal expression of the data subject's/person concerned will in a specific case, in the form of a statement or other unequivocal affirmative act by which the data subject/person concerned signifies his or her consent to the processing of personal data relating to him or her.

2. The name and address of the controller

The person responsible within the meaning of the Basic Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other regulations of a data protection nature is

Wirtschaftsförderung Erzgebirge GmbH
Adam-Ries-Straße 16
09456 Annaberg-Buchholz
Germany

Phone: +49 3733 145-0

e-mail: kontakt@wfe-erzgebirge.de

Website: www.wfe-erzgebirge.de

3. The name and address of the data protection officer

The data protection officer of the controller is

Wirtschaftsförderung Erzgebirge GmbH
Adam-Ries-Straße 16
09456 Annaberg-Buchholz
Germany

Phone: +49 3733 145-0

e-mail: kontakt@wfe-erzgebirge.de

Website: www.wfe-erzgebirge.de

Every data subject/person concerned can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

4. Cookies

The websites of the Wirtschaftsförderung Erzgebirge GmbH uses cookies. Cookies are text files which are stored on a computer system via an internet browser.

Numerous internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identification of the cookie. It consists of a string of characters that can be used to assign internet pages and servers to the specific internet browser in which the cookie was stored. This enables the internet pages and servers visited to distinguish the individual browser of the data subject/person concerned from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified by the unique cookie ID.

By using cookies, Wirtschaftsförderung Erzgebirge GmbH can provide users of this website with more user-friendly services which would not be possible without the setting of cookies.

By means of a cookie, the information and offers on our website can be optimized in the interest of the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online store. The online store uses a cookie to remember the items that a customer has placed in the virtual shopping cart.

The data subject/person concerned can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject/person concerned deactivates the setting of cookies in the internet browser used, it is possible that not all functions of our website can be used to their full extent.

5. Collection of general data and information

The website of the Wirtschaftsförderung Erzgebirge GmbH collects a number of general data and information with every call of the website by a data subject/person concerned or an automated system. This general data and information is stored in the server's log files. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of an access to the internet site, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information which serve to prevent danger in the event of attacks on our information technology systems.

When using this general data and information, Wirtschaftsförderung Erzgebirge GmbH does not draw any conclusions about the data subject/person concerned. Rather, this information is required in order to (1) deliver the contents of our website correctly, (2) optimize the contents of our website and the advertising for it, (3) ensure the permanent operability of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. These anonymously collected data and information are therefore evaluated by Wirtschaftsförderung Erzgebirge GmbH on the one hand statistically and also with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by a data subject/person concerned.

6. Newsletter/Alert

6.1 Subscription to our newsletter/alert

On the websites of Wirtschaftsförderung Erzgebirge GmbH, users are given the opportunity to subscribe to our company's newsletter/alert. The input mask used for this purpose shows which personal data is transferred to the person responsible for processing when ordering the newsletter/alert.

The Wirtschaftsförderung Erzgebirge GmbH informs its customers and business partners at regular intervals by means of a newsletter/alert about offers from the company. The newsletter/alert of our company can only be received by the data subject/person concerned if (1) the data subject/person concerned has a valid e-mail address and (2) the data subject/person concerned registers for the newsletter/alert mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address registered for the first time by a data subject/person concerned for the purpose of receiving the newsletter/alert using the double opt-in procedure. This confirmation mail is used to check whether the owner of the e-mail address has authorized the receipt of the newsletter/alert as the data subject/person concerned.

When registering for the newsletter/alert, we also store the IP address assigned by the internet service provider (ISP) of the computer system used by the data subject/person concerned at the time of registration as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later date and therefore serves to provide legal protection for the data controller.

The personal data collected during registration for the newsletter/alert is used exclusively for sending our newsletter/alert. In addition, subscribers to the newsletter/alert could be informed by e-mail if this is necessary for the operation of the newsletter/alert service or for registration, as might be the case if there are changes to the newsletter/alert offer or if technical conditions change. The personal data collected within the scope of the newsletter/alert service will not be passed on to third parties. The subscription to our newsletter/alert can be cancelled by the data subject/person concerned at any time. The consent to the storage of personal data, which the data subject/person concerned has given us for the newsletter/alert service, can be revoked at any time. For the purpose of revoking the consent, a corresponding link is included in every newsletter/alert. It is also possible to unsubscribe from the newsletter/alert at any time directly on the website of the data controller or to inform the data controller in another way.

6.2 Newsletter/Alert Software "Newsletter2Go”

If you would like to receive the newsletter/alert offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter/alert.

In order to ensure that the newsletter/alert is sent by agreement, we use the so-called double opt-in procedure. In the course of this procedure, the potential recipient can be added to a distribution list. Subsequently, the user receives a confirmation e-mail to confirm the registration in a legally binding manner. Only if the confirmation is received, the address is actively added to the distribution list.

We use this data exclusively for sending the requested information and offers.

Newsletter2Go is used as newsletter/alert software. Your data is transmitted to Sendinblue GmbH. Sendinblue GmbH is prohibited from selling your data and using it for purposes other than sending newsletter/alerts. Sendinblue GmbH is a German, certified provider which has been selected in accordance with the requirements of the Basic Data Protection Regulation and the Federal Data Protection Act.

You can find further information here: https://de.sendinblue.com/informationen-newsletter/alert-empfaenger/?rtype=n2go

You can revoke your consent to the storage of your data, your e-mail address and its use for sending the newsletter/alert at any time, e.g. via the "unsubscribe" link in the newsletter/alert.

The data protection measures are always subject to technical innovations. For this reason, we ask you to inform yourself about our data protection measures at regular intervals by consulting our data protection declaration.

7. Newsletter/Alert tracking

The newsletter/alert of the Wirtschaftsförderung Erzgebirge GmbH contains so-called counting pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. Using the embedded pixel-code, Wirtschaftsförderung Erzgebirge GmbH can identify whether and when an e-mail was opened by a person affected and which links in the e-mail were called up by the person affected.

Such personal data collected via the tracking pixels contained in the newsletter/alert are stored and evaluated by the data controller in order to optimize the newsletter/alert dispatch and to adapt the content of future newsletter/alerts even better to the interests of the data subject/person concerned. This personal data is not passed on to third parties. Affected persons are entitled to revoke the separate declaration of consent submitted in this regard via the double opt-in procedure at any time. After revocation, these personal data will be deleted by the data controller. The Wirtschaftsförderung Erzgebirge GmbH automatically interprets a cancellation of receipt of the newsletter/alert as a revocation.

8. Routine deletion and blocking of personal data

The data controller processes and stores personal data of the data subject/person concerned only for the time necessary to achieve the purpose of storage or if this is provided for by the European Directive and Regulation Giver or another legislator in laws or regulations to which the data controller is subject.

If the purpose of storage ceases to apply or if a storage period prescribed by the European Directive and Regulation Giver or any other competent legislator expires, the personal data will be blocked or deleted as a matter of routine and in accordance with the law.

9. Rights of the data subject/person concerned

a) Right of confirmation

Every data subject/person concerned has the right, granted by the European Directives and Regulations, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a data subject/person concerned wishes to exercise this right of confirmation, he or she may at any time contact an employee of the data controller.

b) Right of access

Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to obtain at any time and free of charge information from the data controller about the personal data stored about him and a copy of this information. Furthermore, the European Directive and Regulation Giver has granted the data subject/person concerned access to the following information:

the processing purposes
the categories of personal data processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration
the existence of a right of rectification or erasure of personal data concerning him or her or of a right of opposition to or limitation of the processing by the controller
the existence of a right of appeal to a supervisory authority
if the personal data are not collected from the data subject/person concerned: All available information about the origin of the data
the existence of automated decision-making, including profiling in accordance with Article 22 (1) and (4) of the DSG-VO and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject/person concerned

Furthermore, the data subject/person concerned has the right of information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject/person concerned shall also have the right to obtain information on the appropriate safeguards in connection with the transfer.

If a data subject/person concerned wishes to exercise this right of access, he or she may at any time contact an employee of the controller.

c) Right of rectification

Every person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the immediate rectification of incorrect personal data concerning him. Furthermore, the data subject/person concerned has the right to request the completion of incomplete personal data, also by means of a supplementary declaration, taking into account the purposes of the processing.

If a data subject/person concerned wishes to exercise this right of rectification, he or she may at any time contact an employee of the data controller.

d) Right of cancellation (right to be forgotten)

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to obtain from the controller the immediate deletion of personal data concerning him/her, if one of the following reasons applies and if the processing is not necessary:

The personal data have been collected or otherwise processed for purposes for which they are no longer necessary.
the data subject/person concerned withdraws the consent on which the processing was based pursuant to Article 6(1)(a) of the DSG-VO or Article 9(2)(a) of the DSG-VO, and there is no other legal basis for the processing.
The data subject/person concerned lodges an objection to the processing in accordance with Art. 21(1) FADP and there are no overriding legitimate reasons for the processing, or the data subject/person concerned lodges an objection to the processing in accordance with Art. 21(2) FADP.
The personal data were processed unlawfully.
The deletion of the personal data is necessary to comply with a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data has been collected in relation to information society services offered in accordance with Art. 8 (1) of the DS-GVO.

If one of the above reasons applies and a data subject/person concerned wishes to have personal data stored by Wirtschaftsförderung Erzgebirge GmbH deleted, he/she may contact an employee of the data controller at any time. The employee of Wirtschaftsförderung Erzgebirge GmbH will ensure that the request for deletion is complied immediately.

If the personal data has been made public by Wirtschaftsförderung Erzgebirge GmbH and our company, as the person responsible, is obliged to delete the personal data in accordance with Art. 17 Para. 1 DS-GVO, the Wirtschaftsförderung Erzgebirge GmbH will in consideration of the available technology and the implementation costs take appropriate measures, including technical measures, to inform other persons responsible for data processing who process the published personal data that the data subject/person concerned has requested that all links concerning his/her personal data or copies or replications of his/her personal data has to be deleted by these other persons responsible for data processing, insofar as the processing is not necessary. The employee of the Wirtschaftsförderung Erzgebirge GmbH will make the necessary arrangements in individual cases.

e) Right of restriction of processing

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to request the controller to limit the processing if one of the following conditions is met:

The accuracy of the personal data is contested by the data subject/person concerned, for a period of time that allows the controller to verify the accuracy of the personal data.
The processing is unlawful, the data subject/person concerned refuses to have the personal data deleted and instead requests the restriction of the use of the personal data.
The controller no longer needs the personal data for the purposes of the processing, but the data subject/person concerned needs them in order to assert, exercise or defend legal claims.
The data subject/person concerned has lodged an objection to the processing in accordance with Art. 21 (1) DS-GVO and it is not yet clear whether the data controller's legitimate reasons outweigh those of the data subject/person concerned.

If one of the above-mentioned conditions is met and a data subject/person concerned wishes to request the restriction of personal data stored by Wirtschaftsförderung Erzgebirge GmbH, he or she may contact an employee of the data controller at any time. The employee of Wirtschaftsförderung Erzgebirge GmbH will arrange the restriction of processing.

f) Right of data transferability

Any person affected by the processing of personal data has the right, granted by the European Directives and Regulations, to receive the personal data concerning him/her, which have been provided by the data subject/person concerned to a data controller, in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, provided that the processing is based on the consent pursuant to Art. 6 paragraph 1 letter a DSG-VO or Art. 9 paragraph 2 letter a DSG-VO or on a contract pursuant to Art. 6 paragraph 1 letter b DSG-VO and that the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

In addition, when exercising their right to data transfer pursuant to Art. 20 Paragraph 1 DS-GVO, the data subject/person concerned has the right to obtain that personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other persons.

In order to assert the right of data transferability, the data subject/person concerned can contact an employee of Wirtschaftsförderung Erzgebirge GmbH at any time.

g) Right of objection

Every person affected by the processing of personal data has the right, granted by the European Directive and Regulation Giver, to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her that is carried out on the basis of Art. 6(1)(e) or (f) of the DSG-VO. This also applies to profiling based on these provisions.

In the event of an objection, Wirtschaftsförderung Erzgebirge GmbH will no longer process the personal data unless we can prove compelling reasons for processing worthy of protection that outweigh the interests, rights and freedoms of the data subject/person concerned, or the processing serves to assert, exercise or defend legal claims.

If the Wirtschaftsförderung Erzgebirge GmbH processes personal data for the purpose of direct advertising, the data subject/person concerned has the right to object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it is associated with such direct advertising. If the data subject/person concerned objects to the processing of personal data for the purposes of direct advertising vis-à-vis Wirtschaftsförderung Erzgebirge GmbH, the Wirtschaftsförderung Erzgebirge GmbH will no longer process the personal data for these purposes.

In addition, the data subject/person concerned has the right to object, for reasons arising from his or her particular situation, to the processing of personal data relating to him or her that is carried out at Wirtschaftsförderung Erzgebirge GmbH for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 Paragraph 1 of the DS-GVO, unless such processing is necessary for the performance of a task in the public interest.

In order to exercise the right of objection, the data subject/person concerned may contact any employee of Wirtschaftsförderung Erzgebirge GmbH or any other employee directly. The data subject/person concerned is also free to exercise his/her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures involving technical specifications.

h) Automated case-by-case decisions including profiling

Every data subject/person concerned by the processing of personal data has the right, granted by the European Directives and Regulations, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or significantly affects him or her in a similar way, as long as that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject/person concerned and the controller, or (2) is authorized by Union or national legislation to which the controller is subject and such legislation provides for adequate safeguards of the rights and freedoms and legitimate interests of the data subject/person concerned, or (3) is taken with the explicit consent of the data subject/person concerned.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject/person concerned and the person responsible or (2) is made with the express consent of the data subject/person concerned, Wirtschaftsförderung Erzgebirge GmbH will take appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject/person concerned, which will include at least the right to obtain the intervention of a person on the part of the person responsible, to present its own standpoint and to contest the decision.

If the data subject/person concerned wishes to exercise rights relating to automated decisions, he or she may at any time contact an employee of the controller.

i) Right to revoke a data protection consent

Every person affected by the processing of personal data has the right granted by the European Directive and Regulation Giver to revoke his or her consent to the processing of personal data at any time.

If the data subject/person concerned wishes to exercise his or her right to withdraw consent, he or she may contact an employee of the data controller at any time.

10. Legal basis of the processing

Art. 6 I lit. a DS-GVO serves our company as a legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject/person concerned is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject/person concerned or another natural person. This would be the case, for example, if a visitor to our company was injured and his name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject/person concerned do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject/person concerned is a customer of the person responsible (Recital 47 Sentence 2 DS-GVO).

11. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.

12. Duration for which the personal data is stored

The criterion for the duration of storage of personal data is the respective legal retention period. After this period has expired, the corresponding data is routinely deleted if it is no longer required for the fulfillment or initiation of a contract.

13. Legal or contractual regulations for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject/person concerned to provide the personal data; possible consequences of not providing the data

We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a data subject/person concerned provides us with personal data, which must subsequently be processed by us. For example, the data subject/person concerned is obliged to provide us with personal data if our company concludes a contract with him/her. Failure to provide the personal data would mean that the contract with the data subject/person concerned could not be concluded. Before the data subject/person concerned makes personal data available, the data subject/person concerned must contact one of our employees. Our employee will inform the data subject/person concerned on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

14. Existence of automated decision making

As a responsible company, we avoid automatic decision making or profiling.

This privacy statement was created until this paragraph by the Privacy Statement Generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which acts as the data protection officer, in cooperation with the data protection attorneys of the law firm WILDE BEUGER SOLMECKE | Rechtsanwälte.

15. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on his website. If the relevant consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; the consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system and the user’s origin. Google may consolidate these data in a profile that is allocated to the respective user or the user’s device.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule transferred to a Google server in the United States, where it is stored.

This analysis tool is used on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities. If a corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Archiving period

Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details, please click the following link: https://support.google.com/analytics/answer/7667196?hl=en

Matomo

This website uses the open-source web analysis service Matomo.

Through Matomo, we are able to collect and analyze data on the use of our website-by-website visitors. This enables us to find out, for instance, when which page views occurred and from which region they came. In addition, we collect various log files (e.g. IP address, referrer, browser, and operating system used) and can measure whether our website visitors perform certain actions (e.g. clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TTDSG, insofar the consent includes the storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. This consent can be revoked at any time.

IP anonymization

For analysis with Matomo we use IP anonymization. Your IP address is shortened before the analysis, so that it is no longer clearly assignable to you.

Hosting

We host Matomo exclusively on our own servers so that all analysis data remains with us and is not passed on.